The personal touch

With just a few thousand dollars in the campaign fund heading into the homestrech before Election Day, Cincinnatians Active to Support Education is stretching its resources with a massive postcard blitz this week.

Ten thousand handwritten postcards will be in the mail by the end of today, said Theresa Lubic, campaign manager for CASE, the independent campaign group behind the proposed tax hike to fund Cincinnati Public Schools.

Each postcard contains a message pleading for a Yes vote on Issue 22, which would raise property taxes by $294 per $100,000 of property value and raise $65.3 million annually for five years for CPS.

A team of parents, grandparents, alumni and employees volunteered to pen the messages, which are either written off a standard script or tell a personal story of their experiences in the school system, Lubic said.

There won't be any more paid commercial buys for CASE before next Tuesday, Lubic said. The one and only radio spot can be heard here.