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Tuesday, May 13, 2008

Irony alert: Griffey to sell Ohio tourism in ads




Reds field Ken Griffey - who may be leaving Ohio - will be appearing in a new Ohio tourism advertising campaign.


Here's the release:


COLUMBUS, OH – The Ohio Tourism Division today unveiled a new consumer advertising campaign designed to drive travel to and within Ohio. The campaign was presented in conjunction with recognition from Governor Ted Strickland and Lieutenant Governor Lee Fisher declaring May “Ohio Tourism Month.”

“This is an innovative, new campaign for Ohio tourism that showcases identifiable Ohio experiences including some of Ohio’s all-star talents with whom national television audiences are already familiar,” said Lt. Governor Fisher, who also serves as Director of the Ohio Department of Development....


The new advertising campaign, developed by Ron Foth Advertising, is designed to focus on a key economic driver – overnight travelers....

To effectively drive tourism, the campaign portrays Ohio as “Too Much Fun for Just One Day,” encouraging visitors to consider staying the night in Ohio. Specifically, the campaign encourages three-day getaways while highlighting the diversity of Ohio’s attractions and the ability Ohio visitors have to enjoy many experiences within a short timeframe. To bring greater attention to the marketing efforts, the Tourism Division is employing some Ohio star-power in the form of Columbus Zoo Director Emeritus Jack Hanna and the Cincinnati Reds’ baseball star Ken Griffey, Jr.

The campaign targets key feeder markets in neighboring states including Detroit, Pittsburgh, Indianapolis, Louisville/Lexington, and Charleston/Huntington. A majority of the paid media investment will be seen in these markets. During Ohio Tourism Month (May), the campaign also will target consumers in Ohio including Columbus, Cleveland, Cincinnati, Dayton, Toledo, and Youngstown. The campaign will extend through June – the Midwest’s peak planning period for summer and fall getaways.


18 Comments:

at 6:47 PM, May 13, 2008 Anonymous Anonymous said...

Carl, leave sports reporting to sports reporters. Griffey isn't going anywhere anytime soon. And if he does, so what? Quit trying to find irony in every @#$%nonstory.

 
at 12:25 AM, May 14, 2008 Anonymous Anonymous said...

The "bitterness" in SW Ohio toward its athletes, particularly black athletes, is ruining sports here.

The media idiot pundits attacked Johnson and drove him over the edge, now they're going after Griffey.

It's ridiculous.

 
at 10:17 AM, May 14, 2008 Anonymous Anonymous said...

Anon 12:25
Your political correctness is sickening. When you make huge money for playing a game, you should be above the fray.
Get a life!

 
at 1:46 PM, May 14, 2008 Anonymous Anonymous said...

Sugar, it's not political correctness - I loved watching the Bengals star entertainer - Chad Johnson - better than any half time show, better than any m ascot on the sidelines, better than the BenGALS - but, cry babies who couldn't handle a black man being the focal point of the team hammered him into their "bitterness" mentality -- and now look what we got.

Now, we want to go after Griffey - being attacked everyday on WLW and in the media - no amount of insults will take away his record, cure his ails, defeat his hard work -- but we sure can take a home town hero and drag him through the mud enough to make him flee our "bitter" judgment.

Athletes are people too - and like the Bengals - we have ruined more careers here in the media than anywhere else.

 
at 3:11 PM, May 14, 2008 Anonymous Anonymous said...

This campaign was probably thought of and taped months ago, at least it wasn't johnson or henry!

 
at 3:12 PM, May 14, 2008 Anonymous Anonymous said...

The Enquirer, as usual, is trying to stoke the anti-Griffey fires.

Cincinnati loves Ken Griffey,Jr.
No matter what the Enquirer or WLW tries to stir up, that simple fact will never change. Nice try though, Carl Weiser, hack reporter extraordinaire.

 
at 3:28 PM, May 14, 2008 Blogger Cheviot Sports Authority said...

14,000 packed GABP the last two nites to watch THE CRAWL TO 600.


ST CSA

 
at 3:31 PM, May 14, 2008 Anonymous Anonymous said...

Anon 1:46 Chad, at best, is a man child. He has a dozen illegitimate children so his maturity level is extremely low. Everyone knows, you don't criticize the quarterback, so Chad messed up and now he'll pay.
Griffey is a class act and should never be compared to Chad. Ken isn't playing well, appears to be loafing and lethargic, so he is being panned by the media. Griffey is a great Cincinnati citizen that's just getting old in his sport.
Don't make too much of this.

 
at 4:20 PM, May 14, 2008 Anonymous Anonymous said...

Typically, one tries to market touriism to a state OUTSIDE the state. However, with the George Bush economy ruining the savings of millions of Americans, and the Bush-Cheney-oilmen in charge of the economy with their $4/gallon gas, it makes perfect sense to market tourism to people only 100-200 miles away from these sites.

Way to go Ted Strickland and the Democrats: making lemonade out of the Repugnicants' lemons!

 
at 5:36 PM, May 14, 2008 Anonymous Anonymous said...

we love you kgjr even though cincy has brain rot

 
at 10:02 PM, May 14, 2008 Anonymous Anonymous said...

#85 Ocho Cinco 'only' has 4 illegitimate kids...by 3 different women.

 
at 10:18 AM, May 15, 2008 Anonymous Anonymous said...

10:02 You should count again; you're missing some deductions.

 
at 3:16 PM, May 15, 2008 Anonymous 10:02 said...

10:18 AM -

No, you are dead wrong. As I said, Chad Johnson has 4 illegitimate kids by 3 different women. Now pay attention. School is in session:

Kid #1 w/ Mom #1
Kid #2 w/ Mom #2
Kids #3 & 4 w/ Mom #3

This is a simple grade school logic exercise - or as you prefer call it: "quantum physics."

Here endeth the lesson.

 
at 3:50 PM, May 15, 2008 Blogger Cheviot Sports Authority said...

maybe it needs to be cut off.
St CSA

 
at 11:59 PM, May 15, 2008 Anonymous Anonymous said...

Wow... back in January some alleged loser allegedly blogging from his Mommy's basement knew already what Newt and the rest of the Gang Of Pedophiles are just learning now:

at 10:36 AM, January 03, 2008 Anonymous said...
Doesn't matter. I am going to put this in terms the corporate plutocrats running the Gang Of Pedophiles can easily understand: your brand sucks.

Face it, after the illegal war, record gas prices, record deficits, a tanking economy, record foreclosures, a worthless dollar, and their interest in using children for their sexual gratification, the "Republican" brand is dead.

They could run the Father, Son, and Holy Ghost for County Commission and will still lose.

 
at 11:16 AM, May 16, 2008 Anonymous Anonymous said...

11:59 Total lack of respect for the Trinity trying to make a "cute comment". In some countries, people would lose their head over such disrespect. Try another "cute approach".

 
at 2:22 PM, May 16, 2008 Anonymous Anonymous said...

11:59 SAMESAMESAME! Get over it!

 
at 8:51 PM, May 16, 2008 Anonymous Anonymous said...

11:16

Spot on! For some reason, the libtards attack every religion except the "Religion of Peace" AKA Islam. Who can figure those gutless cowards out?

 
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