DeWine appeals to romantics

Sen. Mike DeWine's new campaign ad shows him and his wife, Fran, who he says in the ad he's been married to for 39 years and has known since first grade. He calls her his best friend. The black-and-white ad shows them holding hands, working together and with their eight children and nine grandchildren.

The message: DeWine is a family man who cares about children.

The strategy: After weeks of negative campaign ads, DeWine's campaign, which is trailing in polls to Democratic challenger Sherrod Brown, is trying to flood the airwaves in the last few days before the Nov. 7 election with positive imags. Warm and fuzzy images, to be specific.

Will it work? You tell us.

Watch the ad HERE.