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Saturday, October 15, 2005

Ad watch: Pepper's 'change'


SCRIPT: Male announcer: "He wants to see a new Cincinnati. One that works. He wants to change City Hall. He'll end the bickering at City Council. He'll put more police on the streets. He can make all our neighborhoods safe and strong. He can bring Cincinnati together. And he's ready to do it on Day One. David Pepper. The Cincinnati Enquirer wrote that, with David Pepper as mayor, you can expect to see a difference almost from Day One."

VISUALS: Video shows Pepper working outside City Hall, with typical sleeves-rolled-up political imagery. As the announcer talks, key phrases flash on the screen: "A new Cincinnati." "Change." "More police." "Safe." "He can bring Cincinnati together." "Day One." "David Pepper for mayor."

FACT CHECK: The ad makes no negative statements about Pepper's opponent, state Sen. Mark Mallory. The final sentence comes from a pre-primary endorsement. The Enquirer's editorial board also endorsed Mallory in the primary, and the paper has not yet made an endorsement in the general election. The "David Pepper, Mayor" graphic that got him in trouble in the primary -- when the Ohio Elections Commission ruled he wrongly implied he was the incumbent -- has been fixed.

STRATEGY: In the primary election, faced with a threat to his right in Republican Charlie Winburn, Pepper blitzed the airwaves with television ads seizing the tough-on-crime issue as his own. Here, Pepper begins the general election campaign with an ad that tries to defuse the message at the core of Mallory's campaign -- "ending the chaos at City Hall" -- with a similar message, "ending the bickering at City Council." Though it's not a completely new message for Pepper -- he lamented the "endless bickering and grandstanding at City Hall" in his announcement speech -- expect him to come back to it more often in the last few weeks of the campaign.

RESPONSE: "It sounds very familiar," said Mallory communication director Jason Barron. "We're glad that David Pepper wants to end the chaos of City Hall. Unfortunately, his record does not match up to that. He's been part of the chaos for four years."


7 Comments:

at 1:49 AM, October 16, 2005 Anonymous Anonymous said...

When did this become the official "David Pepper (for) Mayor" blog?

 
at 8:35 AM, October 16, 2005 Blogger Someone said...

Unless Mark Mallory runs commercials for Greg to analyze he has to work with what he's given.

Then I look forward to his analysis of Mallory radio spots.

 
at 10:06 AM, October 16, 2005 Anonymous Anonymous said...

We are talking about the enquirer, here. they only report what's on tv since their reporters are too lazy to find stories for themselves.

 
at 3:08 PM, October 17, 2005 Anonymous Anonymous said...

Korte remains true to form. If he can't find anything to write about that is what he writes, nothing. Endless reporting about a TV ad paid for by Pepper. You can really find news there and maybe if you listen to this crap long enough it will begin to be believable. Out of his corporate imagination comes more spin about a candidate that promises change.

Leopards can't change their spots. David Pepper will not change his pattern of behavior after the election. He owes his loyalty to those interests that are funding his campaign and the people come last.

 
at 10:29 AM, October 18, 2005 Anonymous Anonymous said...

Since this is the David Pepper official blog, let me report we just had our 67th murder in the city yesterday(that tops last year with 2 1/2 months to go in the year). How long has David been the leader of the crime council?

 
at 1:49 PM, October 19, 2005 Anonymous Anonymous said...

The only thing David Pepper will change, if elected, is offices. Politics as usual and more sweetheart backroom deals to his cronies who have generously contributed to his campaign will continue. Only this time he will be joined by the "Dream Team" of Councilmembers bought and paid for by special interest money. Check the Campaign Finance Reports to see where this money comes from. Vandercar, Corporex, 3CDC, Convergys, Towne Properties, Kroger, and Western Southern to name a few. Read the last year or so of the Business Courier and see what rewards these corporate contributors have gotten in return. The corporate media forgot to mention this. The citizens of Cincinnati have been sold out and it can only get worse.

 
at 1:51 PM, October 19, 2005 Anonymous Anonymous said...

The difference between candidates:

Mallory has a clue, but has no plan.

Pepper has a plan, but has no clue.

 
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