Ad watch: Ghiz's 'Putting Cincinnati First'

AD: "Putting Cincinnati First," a 30-second television commercial for Leslie E. Ghiz for City Council. Started airing Monday.

SCRIPT: Ghiz: "Hi, I'm Leslie Ghiz. Growing up, my father used to say, 'Remember, your name is Ghiz.' It meant to maintain my integrity and be respectful of others; to stand for what I believe in, and lead by example; that my actions reflect on my name, Leslie Ghiz. City Council is a reflection of Cincinnati. As a council member, I will always put Cincinnati first -- fighting for safer neighborhoods, our children and our homeowners. I ask for your vote. On Nov. 8, remember, my name is Ghiz."

VISUALS: Ghiz speaks directly to the camera, alternating between a waist-up shot and extreme close-up. Her campaign web site address and slogan, "Putting Cincinnati First!" appear throughout.

FACT CHECK: Ghiz speaks only about her own background, values and priorities. Her name is, in fact, Leslie Ghiz.

STRATEGY: Ghiz's funny name -- it's pronounced with a hard "G" -- has been one of her biggest political liabilities since she first ran in 2003. Then, she began every stump speech with a pronunciation guide and -- depending on the audience -- a little humor. (She's convinced that the reason her yard signs disappear every time college kids go back to school is because students steal them for their dorm rooms.) So it's no coincidence that Ghiz says "Ghiz" four times in the ad. "The concept of the commercial is a true story," Ghiz said. "But yeah, it made it easy to work the name in. We said it four times." Beyond that, she sticks to safe and neutral issues. The ad is running on the evening news -- but there's also an emphasis on more female-oriented audiences likely to watch morning television news, "Oprah" and the "Dr. Phil" show.