The Bad Pitch, But For Good

Mayor Mark Mallory's bad Opening Day pitch gets revived, again, this weekend when he takes a load of squishy balls to Vegas for the International Council of Shopping Centers convention. Get it? He's "pitching" the city....

Anyway, on the balls will be the Web site for his Shop 52 effort to attract stores to the city's 52 neighborhoods. The site's not up yet, but it will be soon: www.cincyshop52.com.

He's also taking with him something else to throw at the retailers, shopping center owners, marketing specialists and others at the convention - demographics done by a national not-for-profit group called Social Compact. The numbers say Cincinnati's more populated and richer than the census thinks.

Here's the rest of the data