Reece targets 'base' in three-foot-high letters

New billboards arrived this week for the Alicia Reece campaign. The message is straightforward, and stylistically they look a lot like her previous ads for City Council.

But what's interesting is where they're located: Three in Camp Washington, two in South Fairmount, and one each in North Fairmount, Bond Hill and Avondale.

That's a decidedly West Side focus. They're in the lower and lower-middle-class neighborhoods along the Mill Creek Valley, but they're on streets -- Queen City Avenue (photo, left), Harrison Avenue, Sunset Avenue, Colerain Avenue and Hopple Street -- that thousands of Westwood residents pass by them every day.

It shows that the Reece campaign believes that the traditional stereotype of a West Side voter -- white, middle-class, Catholic and Republican -- has changed.

"The market that we’re looking at is African-American, women, youth and average everyday working people. And our billboards primarily are focused on reaching those people. We put them in spots that we think are important to us in terms of targeting the primary voter," said Reece's father and campaign manager, Steve Reece.

The Reece campaign's billboard contracts expire Sept. 13, and Steve Reece suggested that the campaign might change its strategy if she makes it to the general election.